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The Inbound Marketing
Methodology

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Inbound Sales 101

Everything you need to know (at this point, at least) about the sales side of inbound.

  • Inbound
    Marketing
    Methodology

  • Developing
    Personas

  • The
    Buyer’s
    Journey

  • Components
    of Inbound
    Marketing

  • Does Inbound
    work for
    industrial
    manufacturers?

The Buyer’s Journey

Every persona goes on a journey that begins the moment he or she realizes they have a problem, and the path looks like this:

Awareness stage

The buyer knows he has a problem but may not fully understand the scope of it (why/how it’s happening or all the implications) and probably doesn’t know all the solutions that are available.

Consideration stage

The buyer has clarified/defined his specific problem or goal and is beginning to look for and narrow down solution types.

Decision stage

At this stage, he’s identified the most appropriate solution category (the right method or approach) and is preparing to make a vendor decision based on what he’s seen online.