Inbound Sales 101
Everything you need to know (at this point, at least) about the sales side of inbound.
The Buyer’s Journey
Every persona goes on a journey that begins the moment he or she realizes they have a problem, and the path looks like this:
The buyer knows he has a problem but may not fully understand the scope of it (why/how it’s happening or all the implications) and probably doesn’t know all the solutions that are available.
The buyer has clarified/defined his specific problem or goal and is beginning to look for and narrow down solution types.
At this stage, he’s identified the most appropriate solution category (the right method or approach) and is preparing to make a vendor decision based on what he’s seen online.