Twitter Business: Your Business Needs A Beak
Friday, February 13, 2015
Many people are starting to see LinkedIn and Facebook as invaluable tools in their business arsenal. Facebook is your business personality and LinkedIn is professional networking powerhouse. These are great but Twitter has a specialty of its own that you can utilize for your business. Twitter is the conversation. It is the ultimate message board for living breathing conversations.
Here are a few tips to help you get started with Twitter for your business.
-Lists: Twitter has a feature that organizes people you follow into different lists. You don’t just want to share our content on Twitter, you also want to consume it. Use twitter to keep up to date on your business. For example, you can create separate lists for customers, suppliers, peers, and competitors.
-Profile Picture: I’ve said it before and I’ll say it again, your profile picture is of utmost importance. With every tweet you post your profile picture is right there for all to see. Use a headshot. People identify with faces. Not logos or text or a low quality picture of you playing with a puppy on the beach…
-Take advantage of the customization Twitter offers: For example, create a custom graphic for your background
-Listen, talk, listen, then listen some more: One of my favorite quotes is “be quick listen and slow to speak…”. This will really help you out with gaining the trust of your clients and potential clients. I also recommend the 80/20 rule. 80 percent of your content should be informational, fun, light-hearted, and 20 percent can be promotional.
-Make sure you are following your customers: Twitter is a great way to interact with and follow your clients. Keeping up with clients on Twitter will help you delight them once you have attracted, converted, and closed their business.
Tagged Under: twitter for business