• First, give your persona a name.

  • What is their job role or title?

  • How is their job measured?

  • What tools does dasdasdas use or need?

  • Who do you report to?

  • Who reports to you?

  • In which industry you work?

  • What's the size of your organization?

  • What are your job responsibilities?

  • What are your goals?

  • What are your biggest challenges?

  • How does dasdasdas gain new information for the job?*

  • What publications or blogs you read?

  • What associations and social networks you belong to?

  • What are the ways you like to communicate and interact with vendors?

  • Does dasdasdas search for vendors online?

  • What is your email address?

  • Do you agree with these terms and conditions?

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