Where are today’s B2B buyers looking for answers? Online. To connect with its best prospects, a company must develop its website and social media platforms to be helpful resources providing the insights and knowledge prospects are looking for.
Lead attraction begins with online content publication – in the form of business blogging and advanced content like ebooks, videos, tipsheets, etc. – and search engine optimization (making sure your company comes up on the first page of search results), social media engagement, and online PR/media distribution and promotion.