Google Adwords Update December 2013

AdWords News – don’t forget to visit our Adwords PPC page

• AdWords created a new campaign type named Search Network with Display Select, which they claim: “uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase.”
• The AdWords keyword tool added TM near some trademark terms.
• AdWords enabled viewable CPM bidding on the display network.
• In a number of EU markets & the US Google AdWords tested the mobile yellow ad label on desktop searches.
• Google more broadly rolled out sitelink descriptions. Here’s an example of how they look & an interesting article on how Google determined how many ads to show.
• Google updated the opportunities tab & their AdWords editor.
• AdWords shut down their offers ad extension in favor of Google Offers.
• AdWords added mobile click-to-call calls as conversions in AdWords.
• AdWords rolled out an “in-market buyers” targeting option>.
• Google Shopping Product Listing Ads opened in 8 more countries: Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey. Google expanded Trusted Stores, including ratings from StellaService. Google’s shopping PLAs doen’t correctly deal with shipping.
• Here’s an early review of Google’s cross-device tracking. Extending this further, Google is beta-testing a program that passively tracks cell phone users & ties that data back into AdWords.
• Google is going to lean into brand more aggressively than they have in the past. They inked a $100 million upfront deal with Publicis & hired a P&G executive to win more brand advertising Dollars. Meanwhile, Google keeps poaching managed “partner” client accounts.