Increasing Interest to Attract Qualified Leads
Grow your traffic, leads, customers, revenue, & business with Texas SEO’s digital inbound marketing services. We are a company dedicated to your success. Texas SEO believes to succeed today, it takes inbound and outbound marketing to build a truly effective demand generation engine for your business.
What Is Inbound Marketing?
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Inbound Marketing Starts With Buyer Personas – Which One are You?
Persona 1: Agency Alex
Roles: Marketer, CEO, Father, Entrepreneur, Husband
Goals: Increase revenue, Build awareness for brand, support his employees.
Challenges: Not good at lead generation, don’t yet understand how to develop a content marketing strategy, lack of resources.
Age: 40 to 60
Income: $150,000 to $300,000
Education: College degree
Story: Alex looks to his peers and industry blogs for information. In his spare time, he reads and spends time with is family. he also likes to attend industry conferences.
Persona 2: Consultant Cathy
Roles: Marketer, Entrepreneur, Spouse, Parent
Goals: Attract more clients, achieve balance in life, learn how to transition to retainer fee in come model.
Challenges: Too much work to do, not enough resources, not enough time, clients are too small.
Age: 30 to 45
Income: $50k to $100k
Persona 3: Small Business Owner Sam
Roles: Entrepreneur, Marketer, Spouse, Parent
Goals: Increase revenue, attract more customers, increase website traffic, generate more leads.
Challenges: Too much to do, not enough time, lack expertise, lack budget
Persona 4: VP of Strategy Vic
Roles: Marketer, Executive, Spouse, Parent
Goals: Increase marketing spend ROI, Make themselves look god, Get a promotion.
Challenges: Too much to do, constrained resources, difficulty persuading team to buy in.