Common SEO mistakes
Monday, February 23, 2015
So, you’ve done some research and you’ve decided to tackle your own SEO campaign. After all, the internet is teeming with do-it-yourself quick tips on anything you can imagine. Maybe you’ve gone this route and found that no matter what you do your search rankings are pitiful. In this article we will examine some common SEO mistakes so you can see where you may have gon
e wrong. It’s not too late to fix these issues.
Quality Links Make a Difference
I’ve written before on the importance of link building. Any credible SEO professional knows that links are crucial to your search rankings. Unfortunately, many people don’t understand that the quality of the links is more important that the quantity. I have seen time and again websites with a large backlinking profile, but poor rankings. The problem in this scenario is that the links were poor quality. When acquiring links you must consider domain authority, pagerank, and alexa rank.
Don’t Bid on the Wrong Keywords
PPC can be a huge waste of money if you are bidding on the wrongs keywords. Make sure your keyword strategy is clear and practical. You don’t want to be paying for clicks on an ad that lead nowhere. Your ad needs to relevant to the product or service that you offer and to the ideal customer.
Be Hands On
Putting your SEO campaign on hold can be a huge mistake. It’s easy feel like you’ve made some optimizations and now you can kick back watch the web traffic pour in. Your SEO needs to be constantly monitored and optimized for you to get the results you want.
Make sure your data are consistent.
It is important to Review websites and/or local directories and make sure that all of your contact information is uniform on every submission. If you have contact info that is contradictory, i.e. different addresses or phone numbers, then Google may gain suspicion of the legitimacy of your site. You may be punished for something like this.
Stay Up To Date
Update your blog. If you don’t have one, create one now. Blogs are a great way to ensure that Google will see your site as alive and relevant. Also, blogs provide your clients with useful content for their benefit. Don;t be afraid to respond to comment left on your site. Doing so can build a rich and thriving community around and within your website.
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