RANK BRAIN– ooh, scary! Sounds like a bad 50’s sci-fi movie title, right? IT CAME FROM GOOGLE….however, RankBrain is nothing to be scared of. If you’ve been following the principles of SEO and doing things the right way, RankBrain is going to be a relatively minor transition. First off, let’s define it- RankBrain is part

First off , a definition: Panda is an ongoing series of updates to Google’s organic search ranking algorithm designed to weed out “thin” sites from the search results. (Trivia note– it was named after Google engineer Navneet Panda.) In typical Google fashion, the guidelines for “thin” content are a little obscure and volumes have been

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  Search Engine Ranking Factors Survey Moz’s 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. Their answers provide insight into the inner workings of the search marketing both now and in the future. The following data represents the opinions of our respondents of the various

Recently, we have been recommending that all our clients take advantage of mobile friendly website optimization. Google Recently announced that this was a ranking factor. We are also seeing adverse effects with clients who do not have their sites mobile friendly. The last thing you want is your perfect customer slipping through the cracks because

Google Penguin 3.0 update got you under water? What Google’s latest refresh in their Algorithm means for you and your business, and how to get your head above water. There are a select few of you (such as our clients) that were positively affected by these Google Updates, for the potential clients reading – please

Image courtesy of Mike_UK   Google Pigeon Update – What does it mean for you? 1. Local Listings (7 Pack) disappeared for a huge amount of keywords. 2. Listings shifting more towards “authority” 3. Local directories as well as YELP are seen to have had boosts in rankings 4. Get listed in the local carousel

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It wasn’t that long ago that Matt Cutts made a statement that flipped the SEO world upside down. He said that guest blog posting is dead and everyone better stop before it’s too late. Soon after that statement the popular guest blogging site My Blog Guest received a penalty from Google. It seemed as if

You have a website that was doing pretty good for a while, so you invested more in your SEO campaign and then Google hits you with a penalty. Your rankings have dropped and now you think it’s best to hang up your SEO hat once and for all. Chances are that if you began to

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  Recently the large guest blogging community My Blog Guest was penalized by Google as part of their campaign to crackdown on spammy content. When this story broke forums and social media sites began to explode with outrage. This happened mostly because people were scared and afraid of what this meant for their content marketing

Matt Cutts describes “what is a paid link” in his video on youtube. Matt and Google sides with the FTC. Transcript of his video below: 0:00 0:00 Hi, everybody. 0:01 Today I wanted to talk about paid links, and specifically, 0:04 what are the Web Spam Team’s criteria for paid links? 0:09 Now, this is

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