Enterprise-level Internet marketing is a different animal than a local or small business campaign. It requires a different skill set, beyond the ability to crank out deliverables in the name of increasing your SEO footprint or optimizing content and code- the agency that serves an enterprise-level account needs to be able to interface with many

Marketing your local business on the Internet isn’t something you can ignore any more- have you seen the Yellow Pages shrinking over the last decade? That’s happening because people are searching the web to find products and services. You need to be there too- but you’re short on three things: money, time and budget. You’re

The Buyer’s Journey is the typical process by which a consumer comes to a decision to purchase a product or service. It consists of 3 distinct phases: Awareness, Consideration and Decision. By using different Search Engine Optimization strategies, it’s possible to deliver content to buyers that’s distinct for each phase of the Journey.   For

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Whenever a potential customer decides to purchase a product or service, there are 3 stages said customer goes through: Awareness, Consideration and Decision. During the Awareness stage, the customer becomes aware of the fact that they have a need, and begins researching how to take care of that need. Then, in the Consideration phase, the

In order to discuss moving the dial with curated content, we have to define curated content, and we have to define ‘moving the dial’. Just as an Art Museum’s director curates paintings, so can you curate content! Curated Content is a list of links, or an RSS or Twitter feed of content that would appeal

SEO in 2016: Where are we headed

Friday, 25 September 2015 by

In many ways, SEO in 2016 is a continuing evolution of what SEO has always been- how to present a marketing message in a way that Google thinks is a good, informative and easily accessible manner for the User. As you already know if you’re reading this article, SEO is the ultimate moving target. The

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Let’s face it- SEO still doesn’t have a great reputation. As SEO professionals, we’re still fighting the vestiges of the bad old days, when SEO meant reverse engineering and cracking algorithms or engineering blog networks and buying links to manipulate Google’s algorithms. A lot of these tactics persist today- there’s a lot of noise versus

You’ve put in the time researching the competition. You’ve done exhaustive keyword research. You’ve got a content calendar ready to go, and you’ve assigned responsibility for executing the campaign. How do you get the rest of the organization to buy in? SEO is a complicated mix of both art and science that can be instantly

Inbound marketing is important to every business because you waste less time presenting your message to those that aren’t interested. Imagine that you own a sandwich shop and you pay a sign spinning guy $15 an hour to spin the sign at the curb out on the street to get people to come in and

First off , a definition: Panda is an ongoing series of updates to Google’s organic search ranking algorithm designed to weed out “thin” sites from the search results. (Trivia note– it was named after Google engineer Navneet Panda.) In typical Google fashion, the guidelines for “thin” content are a little obscure and volumes have been

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