If you know you’re not getting what you need, just working harder won’t change your results. Analyzing the current state compared
to what’s possible with a digital sales blueprint is part of the discovery process and should always be at the front end of a commitment to your marketing efforts.
To do an ROI analysis around marketing you need to understand CLV. Most businesses focus on a new customer’s initial transaction or
Year 1 revenues, and are surprised when they compare that to CLV. We believe people make better spending decisions when they
understand what they’re actually getting with a new customer acquisition.